The streaming market in the Netherlands is changing rapidly, with a rise in streaming subscriptions with commercials and a growing number of viewers regularly switching between services. According to Branco Scherer of Bindinc. Video Insights and Rutger Tuit of YouTube, who spoke at a Bindinc. live event, YouTube has become a major competitor to both streaming services and TV channels after 20 years. Dutch viewers are increasingly watching on streaming platforms, with a rise in the number of viewers watching commercials and a shift from "snackers" to "bingers."

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