I am director and owner of a social enterprise that helps young people find work as a window cleaner and facade cleaner. Customers purchase this service socially from us. Apart from this commercial vehicle, we have a kick-ass story as a 100-year-old company and the founder Ome Nelis who taught young people from the Schilderswijk the trade and kicked their ass. We bring this story out with a contemporary and quite direct style. This is reflected in a clothing line and contracts with Carhartt, Nelis TV and, for example, a collaboration with Aegon to tackle debts. For example, this campaign is called 'Gat in je hand, nice and airy!' We call young people 'Koekeloerders' and are therefore not afraid to push the boundaries and name things. We have to have young ambitious people behind the camera and at the controls to be able to keep doing this. Hence this shout out!