Jonatan de Boer, partner at 3Rivers, describes in a LinkedIn post how the media sector has evolved into a fragmented attention economy, with platforms increasingly resembling each other due to convergence. YouTube introduced Shorts, Instagram launched Reels, and Netflix is focusing on short content segments, while TikTok is testing longer videos. The BBC announced a partnership with YouTube to reach young people, as its own channels have proven insufficient. YouTube TV now bundles more than a hundred linear channels, while micro-drama platforms like ReelShort produce one-minute vertical episodes in a market that could be worth $26 billion by 2030.