In the BM Media Lounge, Chris Lukkassen speaks with Robin Frings, an actor, content creator, and deaf person who wants to raise awareness about deaf people in the media world, emphasizing the importance of sign language over subtitles. Frings, who wasn't born deaf, attended a regular school with a sign language interpreter and wrote the book *Are you deaf, or something!?* about it. He worked as a music interpreter at NPO Zapp, inspired by Irma during the coronavirus crisis, and is involved in developing name signs. He believes the media world needs to become more inclusive for deaf people.