Investigative journalists Joost Ramaer and Kim van Keken warn in an NRC opinion piece that The Hague is effectively handing over public broadcasting to DPG Media, which has grown into a dominant player in journalism, data, and distribution following the acquisition of RTL Nederland. Minister Rianne Letschert and successive cabinets encourage cooperation between DPG Media and the NPO, while politicians focus primarily on tech platforms such as Meta and Google. The authors point to Belgian research showing that DPG Media systematically utilizes cross-pollination between news brands and commercial activities, as the distribution of public content via Videoland threatens to create a similar dynamic in the Netherlands.