Pepsi is taking the bold step this summer and seeking a confrontation with Goliath Coca-Cola. Naturally, they came to Brandfighters for this! We thought it would be a great challenge for the creative minds of our new platform, Ideafighters, to help Pepsi in the battle.

While Coca-Cola has claimed the Christmas period as its own, Pepsi wants to leave its mark on the summer. To achieve this, they are inviting creatives in the Netherlands to come up with ideas to make Pepsi the shining center of attention. The possibilities are almost limitless. Do you have a cool idea for in-store marketing, or do you want to pull a stunt on the street? All you have to do is go to www.ideafighters.nl and download the briefing. The winning concept will receive a handsome cash prize and see their idea implemented this summer.



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