The Cinema 10-Day Event takes place from September 18 to 27, 2026, in cinemas and film theaters throughout the Netherlands. The event aims to stimulate film attendance after the number of tickets sold dropped from 29 to 28 million last year. In addition to regular films, there are previews and local specials. From September 21 to 24, a second ticket is free with the purchase of a regular ticket. Virtually all cinemas and film theaters are participating. The program varies by location, so consult your own cinema for the exact offerings.