Another new Brandfighters viral challenge is live. This time for the Rappehap, the new sandwich from Mora. The challenge is as follows:

Research shows that students are lazy. Mora doesn't really believe in the negativity surrounding Dutch students and instead chooses to support them during their studies. That is why Mora developed the Rappe Hap: the warm savory snack that is ready in no time (80 sec.)! Mora asked the Brandfighters to create a humorous viral video for the Rappehap in which a slow student proves the opposite.

The top 10 best entries will be rewarded with prize money according to the following distribution:

1. €1500
2. €1000
3 €800
4 to 5 €350
6 to 10 €200

Every video earns points for the Brandfighters leaderboard. The higher you finish, the more points you get!

Extra prizes:
- The most creative video wins a bungee jump.
- The winner will be announced on www.derappehap.nl (still under development)

View the full briefing at www.brandfighters.com



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