Univé's youth insurance is looking for engaging video material for its online campaign. It is doing this in collaboration with Zideo Media and Brandfighters. Brandfighters has launched a competition to match video talent with Univé. See the assignment below:

ZEKUR.nl is a health insurance policy from Univé specifically for young people. To make young people more aware of the benefits of a ZEKUR.nl health insurance policy, Zideo Media has devised an advertising campaign that capitalizes on this.

To bring ZEKUR.nl to the attention of young people, relevant and youth-appealing video material is needed that can be used in ZEKUR.nl's online advertising campaign. The assignment is therefore:

Create the best and most original 15-second video possible showing a situation that clearly demonstrates that health insurance is necessary for young people.

This competition is about the best videos judged by the jury. The prize money of €5,000 will be distributed as follows:

1. €1500
2. €1000
3 €800
4 to 5 €350
6 to 10 €200

• Together with Zideo Media, ZEKUR will select a number of spots that will be aired and shown online to a large audience during the ZEKUR.nl campaign period. These do not necessarily have to be the top 3 or top 5. The videos that best fit the campaign will be selected for this purpose.
• The top 5 will also receive a social media & online video workshop by Zideo Media and Soho Consultancy at the Mediapark in Hilversum. This workshop specifically explains how to ensure a video goes viral.

Deadline: September 27, 2009 11:59 PM

The full briefing can be read at www.brandfighters.com.



How to respond / more information
You must log in to respond