Universal Pictu...

Senior Product Manager

The Senior Product Manager is responsible for new release and campaign marketing projects for our Benelux Home Entertainment division, covering the Benelux market (based in Amsterdam). Manages assigned portfolio to achieve on-time delivery of marketing materials, enhance the release of the product and to reach the overall budget objectives. The Senior Product Manager will have 1 Product Manager supporting him as direct report. Key responsibilities: Develop marketing plans for new release titles Develop marketing activities and strategy for all catalogue campaigns Management of 1 Product Managers Ensure releases are made available in retail in a timely and effective manner to maximize promotion in line with new releases Managing campaign & titles from scheduling through to launch as well as conduct post-campaign analysis Work closely with internal counterparts in sales-, operations- and finance departments, both local and international Work closely with external marketing counterparts such as PR agencies, Advertising agencies, Media and Joint Promotion Partners Research & analysis of the market, using GfK retail data tool Responsible for managing catalogue budget, purchase orders and tracking spend Managing local critical path deadlines (gain legal approval for locally resourced artwork materials) Approving of all creative materials including packaging, advertising and POS Localize and implement digital media (websites/ social media) Presentation of product plans to sales

Amsterdam, NL

Vacancy Paid
NL / EN
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