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On Tuesday, May 1, 2012, the monthly Network Drinks for Film and TV (NBF) will take place at SMART Project Space/LAB111 with the theme 'The Great Snowball Effect: Free Publicity and Buzz Marketing'. Due to Queen's Day, the Network Drinks will be held on Tuesday instead of the last Monday of the month. During this evening, we will discuss how you can promote yourself as a filmmaker using social media, as well as how to attract sponsors, generate free publicity, and create a buzz around your project. Among others, Sander Verdonk from LEV Pictures will speak about the marketing and promotion of the film Plan C. The other speakers will be announced shortly. In addition, as always, there will be an opportunity to have a bite to eat together and enjoy drinks with other film and TV professionals during the evening. Program content During our previous Network Drinks, it became clear that generating publicity is a key link in promotion on online platforms and crowdfunding. Social media offers everyone the chance to advertise online, but how can you use it strategically to draw attention to your project and yourself as a creator? In financially difficult times and for low-budget productions, it helps to generate as much (free) publicity as possible for your project and yourself as a filmmaker. Various recent examples have shown that projects around which a buzz has been created receive a great deal of attention. In this way, free publicity can create a snowball effect, allowing you to attract additional sponsors or interest an audience even before the project is completed. Free publicity and buzz marketing can therefore be a valuable addition to give your project a flying start and to increase attention for the screening and distribution of your film. But in the volatile online world, is it even possible to say what constitutes successful tactics, and doesn't a large part also depend on chance and luck? Speakers (list is still being updated) Sander Verdonk – Verdonk is Executive Producer at LEV Pictures (producer of Anton Corbijn, Inside Out, and Plan C, among others). As a producer, Sander used many striking marketing strategies for Plan C to promote the project. He is coming to talk about the tactics used, but also where there was still room for improvement. The other speakers will be announced soon, keep an eye on the website! Dinner deal The LAB111 restaurant is offering an attractive and affordable dinner deal especially for the NBF networking drinks: for €17.50, you get a starter and main course including a glass of wine. You can register for the dinner deal at the NBF office via [email protected] or 020-6646588, no later than Friday, February 24. Dinner will be served at 19:00 in the restaurant and can be paid for in advance at the restaurant's cashier. The program for the evening: 17:30 - 19:00 Walk-in & drinks at the bar 19:00 - 20:00 dinner deal (optional) 20:00 - 21:30 program in the chapel: 'The Great Snowball Effect: Free Publicity and Buzz Marketing' 21:30 - ? having drinks at the bar What: Networking Drinks for Film and TV (NBF) - theme 'The big snowball effect: free publicity and buzz marketing' When: Tuesday, May 1, 2012 Where: SMART Project Space, Arie Biemondstraat 111, Amsterdam-West For whom: all film and television professionals and interested parties Registration for the evening is appreciated and can be done at the NBF office via [email protected] or 020-6646588. Please also indicate when registering whether you would like to make use of the dinner deal.

IN THE FOG (IM NEBEL), the new feature film by Sergei Loznitsa, is competing for the Palme d'Or at the Cannes Film Festival (May 16-27, 2012). During the festival's press conference today, it was announced that the film will have its world premiere at the Palais des Festivals. The film is a co-production of ma.ja.de (Germany), Lemming Film (Netherlands), Rija Film (Latvia), Belarusfilm (Belarus), and GP Cinema Company (Russia). IN THE FOG is based on the book of the same name by the Belarusian writer and social activist Vasil Bykov (1924-2003). It is set in the western border region of the USSR, 1942. The local partisans are fiercely resisting the German occupation in the region. Two partisans are ordered to assassinate a suspected collaborator, Sushenya. The innocent Sushenya desperately tries to prove his innocence but is taken to a forest by the partisans. One-on-one with his enemies, deep in the dark forest, he is forced to make a moral decision under immoral circumstances. Sergei Loznitsa's feature film debut MY JOY was also selected for the main competition of the Cannes Film Festival in 2010 and was released in the Netherlands by EYE Film in the summer of 2011. IN THE FOG was made with the support of the Netherlands Film Fund. Match Factory handles worldwide sales, and the film is being released in the Netherlands by Contact Film. It was previously announced that director Marco van Geffen has been selected for the prestigious Cannes l'Atelier 2012 with the Lemming project IN JOUW NAAM.